With extensive experience in the Cost-Per-Lead and Display advertising markets, and driven by a strong belief in the value of technological differentiation, Inadco is revolutionizing how advertisers and publishers extract value online.
Inadco’s technology platform enables advertisers of all kinds to buy media on a Cost-Per-Lead basis with low risk and high return-on-investment through the use of our innovative Form Ads. Inadco enables publishers to sell ad inventory on a Cost-Per-Lead basis and earn more revenue than they can with an impression or click-based advertising. Inadco empowers consumers to request valuable information without leaving the site that they are visiting.
Inadco’s team is led by executives with a history of innovation in online advertising across Cost-Per-Lead and Display. Inadco has raised capital from a select group of investors that have played leadership roles in the development of online advertising, including an early leader in the emergence of Cost-Per-Lead and the founder of the largest ad exchange in the world. Read about Board Members.
What business doesn’t understand the value of a lead? None. So why are publishers and ad networks stuck on selling impressions and clicks? Advertisers in many different industries would prefer to pay CPL vs. CPC because CPC has become overly complex. To date, this has only been available through a patchwork assemblage of vertical-specific arbitrage players with varying levels of reliability and scalability.
The barrier has been that the platform to make CPL accessible for the masses wasn’t available — until now. Inadco is building the global platform for CPL and is already available in a few dozen verticals.