Inadco's platform creates, serves and optimizes lead forms inside virtually any ad unit. Utilizing proprietary algorithms built specifically for Cost-Per-Lead advertising, Inadco takes an extremely complex process and renders it simple for advertisers and publishers.

Inadco's team and investors include executives who helped start some of the most successful online advertising companies in the market today. These individuals are bringing critical insights to the development of the Inadco's platform.

Advertisers in many different industries would prefer to pay CPL instead of CPC because CPC buying is overly complex. However, to date, CPL has only been available through a patchwork assemblage of vertical-specific arbitrage players with varying levels of reliability and scalability. The barrier has been that the platform to make CPL accessible for the masses wasn't available—until now. Inadco is building the global platform for CPL and is already up and running in a few dozen verticals.

To realize the inherent efficiency of CPL for advertisers, the effectiveness of in-banner lead capture for consumers, and the simplicity of implementation for publishers, Inadco developed its platform over the last two years.

Previously, CPL has only been available through a patchwork assemblage of vertical-specific arbitrage players with varying degrees of reliability. Today, there are over 250 industries with advertisers that would prefer to buy leads vs. impressions or clicks. There are also over a trillion display impressions available for sale every month against US users alone. This is a big opportunity.

To harness a market of this size, Inadco's platform was built for speed, flexibility and scale from the ground up. Everything we do at Inadco revolves around making CPL work in display. The proof is in the results: Inadco is already offering CPL in more than a dozen verticals, and rapidly adding more.

Inadco's platform is designed to achieve the levels of automation that can support the scale the online advertising industry demands. Form Ads can be created in minutes through Inadco's first-of-its-kind online Form Ad Editor. Inadco's platform then uses sophisticated machine learning algorithms to serve and optimize Form Ads. Inadco also incorporates advanced data verification and predictive scoring to ensure that advertisers only buy qualified leads.